There’s a moment on every river — when the water settles, the drift slows, and life feels perfectly in rhythm. That’s where Fishing The Drift was born.
What began as a personal passion — chasing trout on Idaho’s rivers, testing gear, sketching ideas on napkins, and late-night brainstorming sessions — has grown into something far bigger than imagined. Every step of this journey has taken patience, persistence, and an unshakable belief that something meaningful could be built from a love of the outdoors, a respect for craftsmanship, and a desire to give back.
This brand didn’t appear overnight. It’s been shaped by countless hours on the water, by lessons learned from trial and error, and by the people who believed in the vision before it ever became real. From creating designs inspired by rivers like the Boise, Owyhee, and Snake, to finding the right partners, printers, and materials — it’s all been a drift of its own. And now, we’re ready to share it with the world.
More Than Apparel — A Way of Life
At Fishing The Drift, we believe what you wear should carry meaning. Every design tells a story — of rivers run, fish caught (and missed), friendships forged, and memories made in the current. Our apparel isn’t just clothing; it’s an expression of who we are and what we stand for: authenticity, adventure, and the quiet strength found outdoors.
Each product is designed to hold up to the journey — soft, durable, and built for life on and off the water. Every design, thread, and print carries the same purpose: to honor the places and people that make this life so rich.
Purpose in Every Purchase
Giving back is part of our DNA. A portion of every sale supports Project Healing Waters, an organization that helps veterans and first responders find peace, confidence, and community through fly fishing.
As a U.S. Air Force veteran, founder Joe Cooper knows firsthand the healing power of the river — how time on the water can restore what the world sometimes takes away. This brand is one small way to pay that forward.
The Journey Ahead
If the past few years have been about building the foundation, the years ahead are about casting forward. We’ve poured our hearts into creating something that feels true to who we are — and we’re beyond excited to see where this current takes us.
Whether you’re discovering us for the first time or have been here since the early sketches and first designs, we’re grateful you’re part of the drift. Together, we’ll keep growing, creating, and sharing stories from the water.
So here’s to the next chapter — the unknown waters ahead, the stories yet to be told, and the adventures waiting just beyond the next bend.
Tight lines, strong drifts, and unforgettable stories.
— The Fishing The Drift Team
🌐 www.fishingthedrift.com